Brand Identity
Photography
Klarae
Klarae is a skincare and makeup brand with a focus on clean beauty, and confidence. The branding was designed to embody the brand's commitment to healthy, radiant skin. Every element, from the typography to the color palette, was carefully crafted to communicate purity, sophistication, and trust while creating a brand experience.
Klarae is a skincare and makeup brand with a focus on clean beauty, and confidence. The branding was designed to embody the brand's commitment to healthy, radiant skin. Every element, from the typography to the color palette, was carefully crafted to communicate purity, sophistication, and trust while creating a brand experience.
Year
2026
Client
Klarae
Industry
Beauty & Skincare
Roles
Brand Designer
(Check full project here)
(Check full project here)
(Check full project here)
The project started by defining how the brand should feel to its audience clean, approachable, and modern. I explored different logo directions before refining the typography into a simple wordmark that felt elegant without being overly decorative. Once the identity was established, I built a visual system using soft colors and minimal layouts, then applied it consistently across packaging and supporting brand materials. Throughout the project, the focus was on creating a brand that feels modern while remaining engaging and easy to recognize.
The project started by defining how the brand should feel to its audience clean, approachable, and modern. I explored different logo directions before refining the typography into a simple wordmark that felt elegant without being overly decorative. Once the identity was established, I built a visual system using soft colors and minimal layouts, then applied it consistently across packaging and supporting brand materials. Throughout the project, the focus was on creating a brand that feels modern while remaining engaging and easy to recognize.
The project started by defining how the brand should feel to its audience clean, approachable, and modern. I explored different logo directions before refining the typography into a simple wordmark that felt elegant without being overly decorative. Once the identity was established, I built a visual system using soft colors and minimal layouts, then applied it consistently across packaging and supporting brand materials. Throughout the project, the focus was on creating a brand that feels modern while remaining engaging and easy to recognize.
The final design gives Klarae a modern and cohesive identity that reflects the values of a modern skincare and makeup brand. The clean typography, minimal layouts, and soft color palette work together to create a refined visual presence across both print and digital applications. By maintaining consistency throughout every brand asset, the identity helps establish trust, improves recognition, and provides a strong foundation that can easily grow alongside the business.
The final design gives Klarae a modern and cohesive identity that reflects the values of a modern skincare and makeup brand. The clean typography, minimal layouts, and soft color palette work together to create a refined visual presence across both print and digital applications. By maintaining consistency throughout every brand asset, the identity helps establish trust, improves recognition, and provides a strong foundation that can easily grow alongside the business.
The final design gives Klarae a modern and cohesive identity that reflects the values of a modern skincare and makeup brand. The clean typography, minimal layouts, and soft color palette work together to create a refined visual presence across both print and digital applications. By maintaining consistency throughout every brand asset, the identity helps establish trust, improves recognition, and provides a strong foundation that can easily grow alongside the business.
